The Swedish fashion brand H&M has gone all out by confirming the launch of a complete skincare, bodycare, hair styling and make-up range recently. On its beauty brief, H&M reveals that fashion is at the heart of H&M Beauty; just as its clothes are inspired by seasonal trends and colours, so too will the make-up, 'with seasonal drops of new and limited edition colour palettes throughout the year,' says the brand. Replacing the existing beauty products, H&M Beauty will also a premium beauty line and a conscious range of sustainable products. They are set to launch their beauty line with over 700 products. These items will cover areas for makeup, hair care, skin care, nail polish, beauty tools and more to satisfy all your beauty needs; and it’s going down this September. H&M has decided to stock its new beauty collection in dedicated in-store areas, as well as online at H&M.com, 'for customers to experiment with the latest make-up trends and develop a personal and unique look,' it says. We hear that a natural, dramatic and classic looks will all be catered for, too. According to Sally Wallander (Concept Designer, H&M beauty) – “We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive, creative and to have fun with colours.“ The products are said to be priced between a low to mid price point. ‘HOORAH!’
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Are you excited to see if the H&M beauty line is as good as it’s packaging?
- jessie may -
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