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Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on trial and error. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium. Using the right combination of content, images and infographics seems to key. Follow the tips below to create pinnable content that meets or exceeds your expectations for the network while reaching the largest audience possible. Whether your brand creates and sells a single product or an entire line of retail goods or services, new content is a necessity. If a pin is not a success the first time, it can’t be relied upon over and over again. Instead, new content should be produced on an ongoing basis and regularly pinned to the brand’s account. Using SEO keywords and images that speak to the content that has been created are a must. Think of information that matters to your target market; what are they searching for? What questions do they ask? What news stories pertain to their interests? Use these as inspiration for content creation. Think about lists and actionable ideas that Pinterest users may be interested in. In most cases, those who use Pinterest on a regular basis are looking for projects and recipes—you can provide these easily. Many Pinterest users have entire boards of images: images that speak to them, images that are dynamic, images that are humorous and so on. Visually appealing pieces of information attract users on all social networks, Pinterest operates in the same way, maybe even more so. This is also a great way to supplement content creation. Snapping a photo takes a few seconds and can have a huge impact in driving website traffic. Marketers looking to create pinnable content should focus on blog posts, images and infographics. It only takes one sharable piece of information to make an impact.
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- jessie may -
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